- Who do you think are the target audience of this clip?
- What do you think are the main key messages that the clip is trying to communicate?
- Do you think the clip is effective? Why or why not?
- How do you think the messaging/clip could be further improved?
1. The target audiences for this clip are kids.
2. I think the main key messages are how CFL bulbs are more environmentally friendly than incandescent bulbs and that they should change their bulbs to CFL bulbs. Another message i think they are trying to pass is on saving energy and how to do it.
3. I think the clip is effective on kids. The clip uses characters which are rather cartoon-ish which most kids would like and the voices of the characters are cartoon-y and fun therefore it will attract kids. The clip also speaks very straightforwardly to the audiences so kids would not have a hard time understanding.
4. Make the characters more appealing. Other than that, I think the video is great for kids