Monday, January 31, 2011

ADMT Energy Conservation video for KIDS answers

  1. Who do you think are the target audience of this clip?
  2. What do you think are the main key messages that the clip is trying to communicate?
  3. Do you think the clip is effective? Why or why not?
  4. How do you think the messaging/clip could be further improved?
1. The target audiences for this clip are kids.
2. I think the main key messages are how CFL bulbs are more environmentally friendly than incandescent bulbs and that they should change their bulbs to CFL bulbs. Another message i think they are trying to pass is on saving energy and how to do it.
3. I think the clip is effective on kids. The clip uses characters which are rather cartoon-ish which most kids would like and the voices of the characters are cartoon-y and fun therefore it will attract kids. The clip also speaks very straightforwardly to the audiences so kids would not have a hard time understanding.
4. Make the characters more appealing. Other than that, I think the video is great for kids

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